Loyalty that actually works for garages

Customer loyalty in garages isn’t really about discounts anymore. Most drivers don’t stay loyal because something was cheaper once — they stay because the experience feels consistent, fair, and worth coming back to.

That’s why we’re seeing more garages rethink how loyalty is structured. Instead of ad-hoc offers, they’re moving towards simple, rules-based loyalty schemes that reward the behaviours that matter — booking in, completing work, and returning over time.

A well-designed points scheme lets a garage decide what loyalty actually means to their business: the value of points, which services earn them, and when they’re awarded.

Done properly, loyalty becomes something measurable and intentional — encouraging repeat visits without adding complexity for front-line teams.

Autofile includes a fully integrated loyalty points scheme, designed specifically for garages and service providers.

With Autofile, a marketing manager can:

• Set the monetary value of loyalty points
• Define how many points are awarded for each service
• Reward bookings, job completion, or both
• Automatically handle cancellations and no-shows
• Keep everything tracked and applied within one system

The result?
Garages can encourage repeat visits, influence customer behaviour, and improve retention — without adding complexity for front-line staff.

Loyalty becomes measurable, flexible, and profitable.